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What are the reasons you are exhibiting at the ACS?
The American Coatings Show is the premier North American venue for engaging directly with formulators, manufacturers, and industry leaders who are shaping the future of coatings. We exhibit at ACS because it offers an unmatched opportunity to have meaningful, technical conversations about performance, compliance, and sustainability — topics that are central to our customers’ day‑to‑day challenges. The show also allows us to demonstrate how Shamrock Technologies partners with customers in a hands‑on, collaborative way, helping them solve formulation issues and advance their product development with confidence. Plus, we wanted to have some fun with our racecar theme: “Better Formulas Start Here.”
What are key benefits to attending ACS?
ACS brings together the full coatings value chain in one place, creating an environment where innovation, education, and collaboration naturally intersect. Visiting Shamrock Technologies’ booth at the American Coatings Show gives attendees a hands‑on opportunity to explore practical solutions to real‑world formulation challenges. Our Technical Service Group will be on site to discuss specific performance requirements, troubleshoot issues, and help identify tailored approaches for your applications. Beyond technical conversations, you can see some of our products in action through an interactive racetrack demonstration and add some excitement by entering our Indy 500 ticket drawing. This makes our booth a destination for both expert insight and memorable engagement.
What products and services will you be highlighting at your booth?
At our booth, we will showcase Shamrock Technologies’ broad portfolio of performance additives designed to support both high performance and regulatory alignment. This includes PFAS‑free, bio‑based, and microplastic‑free solutions that deliver critical functions such as slip, abrasion resistance, surface modification, release, and handling efficiency. We will also be highlighting our emulsions and dispersions, which are engineered to enhance compatibility and ease of use in water‑based systems. Beyond specific products, we will emphasize our technical collaboration model—working closely with customers to understand their formulations and tailor additive solutions that perform reliably in real‑world applications.