Company to feature its fluoropolymers and specialty wax personal care products at Booth 1658, and showcase its new look.
The change isn’t too radical according to Craig Baudendistel, Shamrock Sales Director. “We refreshed the look of our name and symbol a little,” he said. “The key change is the addition four words: ‘Particle Innovation, Surface Solutions’. There’s a complexity in what we do and what we provide, and these four words capture that complexity very simply,” he added.
“This is all part of the natural cycle of brand refreshment,” said Shamrock Technologies President Steven M. Parker. “We never want to forget where we came from, but we also want our brand to reflect the global company that we have become.”
About Shamrock: For almost 75 years, Shamrock has built a reputation as the formulator’s friend – using proprietary products and processes that change the nature of surfaces and solve thorny problems. Today, Shamrock is the world’s largest processor of micronized polytetrafluoroethylene (PTFE), as well as a leading worldwide manufacturer and supplier of a broad line of specialty wax-based products.